Assignment 11

Questions about audience:
What does the composer assume the audience knows or believes?
 >>Stein is probably assuming that the audience believes the idea of the ad has not been examined well, to grasp the audience to what it was trying to advertise. She wants to make it an understanding of the ad for the audience.

Questions about purpose:
Is the purpose clearly stated or easy to determine? If not, why might the composer have decided not to make the purpose obvious?
>>The purpose of Stein's essay is easily determined. On page 280 Stein brings in her view, "Although the '1984' ad has been the subject of ongoing popular media attention, it has not been subjected to extensive critical examination. Its standing as a rhetorical text of enduring power and status warrants a closer look at its internal dynamics as well as its cultural impact, and criticism provides the means by which this may be accomplished. In examining this text for its complex interweaving of ideologies and cinematic icons that elevated the cold rationally of a machine into the realm of fantasy and the mythic, this essay contributes to an understanding of the integral role as play in contributing to and drawing on ideological and cultural discourse." I chose this entire phrase because it clearly states why and what Stein would do to accomplish in explaining the ad in an understanding way.

Questions about logos:
Why might a composer start with particular examples or evidence? To what will these draw the audience's attention?
>>Stein began specifically explaining where this "1984" ad appear, "Half time at the 1984 Super Bowl featured a sixty-second commercial, one that has take on legendary status as the biggest single splash in the history of advertising" (Stein 279). Since she inserted the word  Super Bowl it caught my attention because its something I watch, and she is saying how this 1984 ad was some big change. She states the purpose of the ad, "Its' purpose was to announce the release of the Macintosh, Apple Corporation's new personal computer" (279).  Firstly this drew me to have the idea that the ad probably wasn't showing anything about the Macintosh because of what Stein said, 'the purpose was to announce the release...' The word was made me had this idea.

All these writerly choices work together by Stein providing evidence and examples that are use to grasp the audience's attention to what her purpose is. She wants the audience to see that she is working along them, to make sense of the "1984" ad.